Most companies that have digital footprint are experiencing today a high churn of existing customers, they are lacking personalized marketing to enable quantified results, their loyalty programs are failing because of having untargeted and impersonal communication. On the top of all that, businesses across verticals are facing decreased efficiencies in their targeted marketing spends. If you are also facing similar situations or more specifically setbacks, it's time you should introduce smarter real time digital marketing campaigns.
Today's highly evolved customers want personalized, off-traditional, contextually relevant - and most importantly - aptly defined, real-time interactions that solve their core issues in the most relevant manner. As long as you do it properly, without requesting them to invest time, effort and money, they won't complain. However, once you missed your core objectives, they abandon you for a better alternative. Given such a volatile consumer demand eco system, the question now becomes not to whether to offer real-time interaction, but how to do it the most accurate way. The emphasis of real-time interaction management has therefore become more important today than ever.
Your customer's journey with your brand today has many touch points; a journey might begin on a desktop and continue in a browser or application or migrate to a smart watch. Traditional marketing campaigns were too linear and were very complex in identifying the contextually relevant touch points and focusing on what actually a customer wants or how he wants to evolve with the brand. Today however brands have increased access to sophisticated analytics tools and technologies that reduce the dependency on traditional marketing channels.
While we are saying this, we are not referring famous social media campaigns that big brands share across their social networks. The real time digital marketing campaigns that actually work and can be done ways beyond the social ambit, It can be introduced at every single stage of a customer journey - from his becoming of a lead to customer. Interaction
Management therefore is about creating a sustained, long-standing relationship with customers.
Continuity of experiences and interactions across channels and touch points
Traditionally, marketing campaigns used to trigger the emotional point of customer. Today brands should focus on continuity of experiences and interactions across channels and touch points. Today, brands need to create smarter campaign with the help of real-time interaction management. They need to be -
- Consistent across on line and off line channels
- Offer relevant and engaging content
- Offer true value at the right time
- Generate continued cycle of interaction across networks, not one-off content delivery
Core principles of real-time interaction management
- Recognition - Identify your customers at personalized, individual level across devices and touch points
- Context - Recognize when and how and where to start interaction
- Orchestration - detailed, back to back continuity of contextual interaction
- Optimization - provide most accurate, balanced services
Would you like to offer your customers a product or service exactly when they are thinking about it? Then you might find in cruzbaymarketing a reliable partner. The company has necessary expertise, full time resources to introduce real-time, smarter digital campaigns that deliver results.
